On Tuesday, November 29, Bank Street celebrated Giving Tuesday, a global day of generosity that harnesses the collective power of individuals, communities, and organizations around the world. Over the last decade, Giving Tuesday has evolved into a powerful worldwide movement that inspires millions of people to give back in ways big and small and imagine a better world together.
This Giving Tuesday, Bank Street’s Development and Alumni Relations Office (DARO) raised a total of $84,740 through the participation of 130 donors—representing a 12 percent increase in donors from the previous year’s campaign. The campaign was a resounding success, with participation from community members from all corners of Bank Street beyond. This included faculty and staff, students, families, alumni, friends, and others who support and resonate with the College’s important mission.
“It’s wonderful to see the Bank Street community come together in support of our mutual work,” said Jeremy Wells, Director of Annual Funds, DARO. “It is only when we act—when we commit to building a more just and equitable world through the power of education—that our vision becomes realized. I am very thankful to our community and friends for showing that together, we can make this happen.”
Donations made during Giving Tuesday will support the Bank Street School for Children, Graduate School, and the Bank Street Annual Fund. Examples of contributions in action include providing cutting-edge technology and innovative resources for young students, financial aid and scholarship opportunities to increase access for graduate students, and operational support that deepens our institutional capacity to extend our partnerships to more public schools and districts nationwide.
To raise awareness around Giving Tuesday, DARO implemented a robust digital campaign that built excitement across the community and celebrated the College’s longstanding commitment to building a better world through education. The hallmark of the campaign was a special matching gift challenge funded by generous donors, which doubled all gifts up to a total of $50,000, adding incentive for community donations.
“Each year, we look forward to participating in this global movement that celebrates generosity and kindness,” said Marcela Hahn, Vice President, DARO. “The energy we saw from across Bank Street around Giving Tuesday is a true testament to what we value as a community, and we’re excited to be able to extend our impact as an institution as a result of this widespread participation.”